George G Smith Jr is a blogger, social strategist, and digital native currently living in New York City. George graduated from the University of Massachusetts – Amherst with a degree in Communications and a minor in African Studies. He has worked with many brands in the digital and social realms - including Crocs, Walmart, and Pepsi. He has spoken at SXSW, Ad Week, Blog World Expo, Izeafest and other professional conferences on various topics around Digital Marketing.

Presenting: Pepsi Hits the Social Media Spot: How Pepsi has Gone Beyond Tactics to Integrated Campaigns to Drive Engagement

Jenny Galitz McTighe is director of IBM Workforce Enablement, the organization that builds and manages company culture to help IBMers be their best and live the corporate character. Prior to this role, for three years, Jenny was director of external relations for IBM Research – the prolific commercial research organization considered the “headlights of IBM”. Jenny led the global team that drove visibility for IBM scientists and their transformative achievements, including Watson, the breakthrough computer that understands natural language and competed on Jeopardy! Additionally, Jenny is the program director for the IBM Social Business Management Council, a cross-company organization that works to ensure that IBM takes full advantage of social computing to drive business benefit, while simultaneously managing the potential associated risks.

Presenting: How IBM Watson Beat Jeopardy, Advanced the IBM Brand and Could Impact You

Jessica Berlin is a social media strategist with a background in public relations, marketing and social media in the entertainment and fashion retail industries. Currently the Social Media Manager for American Eagle Outfitters, a major clothing retailer based in Pittsburgh, PA she is responsible for the social media marketing strategy, campaign development and execution for their three brands - American Eagle, Aerie and 77kids. She oversees the social content and experience for an active community of nearly 6 million Facebook fans and 100,000 Twitter followers.  Prior to AE, Jessica ran social media for Cirque du Soleil based in Las Vegas.

Presenting: From Cirque du Soleil to American Eagle Outfitters: A Social Media Comparison

Eric Gohs, Director of Digital Marketing for Land's End, has been a student, practitioner, and advocate of digital marketing for more than 12 years. Eric is currently putting his passion for social media, mobile marketing and emerging technology into practice for Lands' End, the Dodgeville-based apparel retailer. Prior to joining Lands' End, Eric helped lead e-commerce strategy at B2B IT retailing giant CDW. This alum of UW-Eau Claire and Arizona State University lives in Praire du Chien, Wisconsin with his college sweetheart Amy, their two sons and a 100-pound yellow lab who thinks he's a lap dog.

Presenting: Engaging with Social Media Communities for the Right Reasons and the Right Outcomes

Christopher arrived at Voce in April 2011 after nearly seven years of leading social media programs at Fortune 50 companies, and nearly a decade and a half of building corporate communications strategies. Before arriving at Voce, Christopher was director of global social media at General Motors, building the company’s social media program and leading its presence across multiple social networks. His work to repair GM's reputation in the social web earned him PR News' "Social Media Leader of the Year" award in 2010. Christopher also previously managed social media initiatives and corporate communications for IBM. He is the author of the upcoming book "The Social Media Strategist" and is a contributor to Forbes' CMO Network through his blog, "The Social Media Report."

Presenting: From Planning to Execution, the Story Behind GM's Social Media Success and More

Pamela Bennett has been in the communications field for more than 13 years.  From corporate communications to media relations and social media campaigns, she leads programs and strategy designed to assist clients to best understand their audience and drive unique, relevant storytelling. In addition to generating mainstream success on behalf of Apple Computer and clients like IBM Voice Systems while with Boston-based Brodeur Worldwide, Pam has worked with startups such as dodgeball.com go from obscurity to being widely known and respected.

Pam is currently Senior Communications Manager for The North Face, the world's premier supplier of authentic, technically innovative outdoor products. In this role now more than 6 years, she manages corporate, retail, product, events, athlete/expedition communications and PR as well as the lifestyle & entertainment program.

Presenting: How the North Face Uses PR and Events to Leverage Passion in the Active Lifestyle Marketplace

Augie has worked in the field of interactive and social media communication for over 15 years.  He is the Executive Director of Community and Collaboration at USAA where his team is responsible for coordinating and guiding USAA's social media efforts. Prior to joining USAA, Augie was Sr. Analyst in Social Media Marketing at Forrester, where he covered all things social media marketing--Measurement/ROI, social media strategy, organizing for social media, community platforms, privacy issues, Twitter, Facebook and more. Augie was frequently quoted about developments in social media by publications such as the New York Times, Los Angeles Times, Reuters, BBC and others.

Presenting: A Glimpse Into the Future of Social Media

Al Krueger is Partner & Vice President of Social Media & PR at Hanson Dodge Creative. With over 13 years’ experience in building brands through rich storytelling and strategy, Al has been nationally recognized as a leader in leveraging social media for business. Al focuses his efforts on providing strategic insights that bring brands to life online in new and exciting ways that result in legions of Brand Champions. His personal competitive endeavors in endurance sports add a lot of value to Hanson Dodge Creative's focus on the active lifestyle industry. Al acts as co-chair of PRSA Milwaukee Chapter’s Social Media Committee and as a board member of the Eisner American Museum of Advertising & Design. Al was recently honored as part of the Milwaukee Business Journal’s Forty under 40 class of 2010 and as one of Milwaukee's Most Influential People.

Presenting: Beyond Engagement: Creating Social Media Programs that Move People to Act

Sara Meaney is Partner and Vice President of PR and Social Media at Hanson Dodge Creative. She is responsible for the organizational development, maturity and growth of the social media and public relations practice and its programs. To make an impact on her clients’ business in an increasingly social world, Sara draws upon her 15 years of marketing and communications experience in advising global brands. Her underlying passion for analytics and measurable outcomes helps to define her role as a results-oriented digital thinker. Sara is a frequent keynote speaker and guest lecturer at the collegiate level. She is a founding co-chair of the Social Media Committee for the PRSA Milwaukee Chapter and serves on the board of directors for the Betty Brinn Children's Museum. Sara has been recognized in the Milwaukee Business Journal’s Forty under 40 class of 2010 and was named one of Milwaukee’s Fittest Execs 2011 by the BizTimes.

Presenting: Social Media Measurement and What ROI Really Means

Joshua Arter is a senior at Marquette University majoring in Advertising. He has used social media to further his name as a musician and to network with other artists in the greater Milwaukee area, Chicago, New York and most of the nation. He has gained a brief stint of internet stardom through social media after the band Matt & Kim tweeted his mash up album to their followers. Joshua continues to use social media to sell his music as well as network with artists to showcase on his music blog.

Presenting: Social Media Impact on Arts and Entertainment: A Discussion

Tim Blair is an accomplished communications professional with more than two decades of experience in support of a range of businesses including commercial real estate, consulting, information technology, and accounting. Tim spent fifteen years with IBM in a variety of communications and marketing roles and is currently the Head of Communications for Grant Thornton LLP in Chicago. Tim is the owner and founder of Cracked Sidewalks, the independent blog covering the Marquette basketball program. The blog was founded in 2005 and has produced more original content about the program than other outlet since its inception. Tim is a Marquette graduate, the former president of the Marquette Club of New York, and a past member of the university's National Alumni Board.

Presenting: Fueling Fans and Accessibility Through Social Media: The New Age of Sports

Brian Bowsher is in his fifth year at Marquette, and in his third as Director of Marketing & Sales. In this role, Bowsher is responsible for digital marketing - creating and distributing ticket sales content online, leading the department's social media strategy and managing MU's customer database in Athletics.

Presenting: Fueling Fans and Accessibility Through Social Media: The New Age of Sports

Scott Briggs is Sr. Director of Social Strategy and Insights at Alterian and an award winning thought leader in data analytics and marketing automation. Scott has over 15 years’ experience spanning multiple disciplines including social media, database marketing, email marketing, analytics and business intelligence. His work has been integral to many successful client projects. His career includes experience in the following verticals: credit card, retail banking, insurance, retail, travel and leisure, auto and nonprofit. Most recently Scott’s focus has been on developing measurement techniques and establishing best practices with regards to Social Media and Analytics.

Presenting: Online Reputation Management: Tools, Tactics, and Tips from Experts on the Front Lines

Presenting: Job Search Panel Discussion: Finding a Job in Today's Marketplace. How to Land in the "Yes" Stack

Laura Chechette is the Public Relations Analyst at Garvey Communication Associates Inc. She assists in the development and management of both agency and client social media platforms. She also supports all PR engagements by writing and editing GCAI’s Search Engine Optimized media advisories, coordinating dissemination strategies that target traditional and new media, and tracking results and mentions with her state-of-the-art monitoring platforms. Laura is an associate member of the Public Relations Society of America and The Advertising Club of Western Massachusetts.

Presenting: Online Reputation Management: Tools, Tactics, and Tips from Experts on the Front Lines

Presenting: Fueling Fans and Accessibility Through Social Media: The New Age of Sports

Lisa Ehlke, APR, Zizzo Group Marketing + PR+ New Media’s vice president of public relations, is a proven strategist with more than 17 years of experience. Lisa leads a team of PR pros to produce results for a variety of business-to-business, business-to-consumer and nonprofit clients. Lisa and her team have produced award-winning results for ZGM+PR+NM’s clients including media relations programs, public affairs programs and special events. She has served clients that include McDonald’s, Miller Brewing Company, Procter & Gamble, U.S. Cellular, United Performing Arts Fund, Wisconsin Center District, Kraft Foods and Robert W. Baird & Company, for which she managed a forum featuring the Governor. Lisa is an accredited (APR) member of the Public Relations Society of America (PRSA) and served the Southeastern Wisconsin PRSA chapter – one of the top 20 chapters in the country – as president, immediate past-president, vice president, secretary and membership chair.

Presenting: Job Search Panel Discussion: Finding a Job in Today's Marketplace. How to Land in the "Yes" Stack

Presenting: Engaging with Social Media Communities for the Right Reasons and the Right Outcomes

Darryll Fortune is the Director of Corporate and Public Relations at Northwestern Mutual. Darryll has More than 20 years of professional experience in strategic public relations, executive communications, marketing, internal communications, sponsorships, event management, community relations, and publication management.

Presenting: Job Search Panel Discussion: Finding a Job in Today's Marketplace. How to Land in the "Yes" Stack

Presenting: Online Reputation Management: Tools, Tactics, and Tips from Experts on the Front Lines

Adam Goldstein recently became Senior Product Manager for Nextag running their social initiatives and dabbling in mobile. Until a couple of weeks ago, he was a jack-of-all-trades for Orbitz Worldwide, where he had been a Software Engineer, Frontend Team Lead, Solution Architect or Product Strategist since 2007.  His current passion is helping companies adapt their products and organizations to thrive in the real-time world of mobile & social. He started his career as a web developer using HTML 2 and has worked in various industries including banking/finance, telcom, insurance, travel, fitness and retail throughout the years. He has a degree in Management Information Systems from the Rochester Institute of Technology. Adam will be running the Chicago Marathon 2 days before the summit is also in the process of moving from Chicago to the Bay Area... he would appreciate any caffeine you provide him!

Presenting: Online Reputation Management: Tools, Tactics, and Tips from Experts on the Front Lines

Presenting: Social Media Impact on Arts and Entertainment: A Discussion

Trenni Kusnierek is AM 620-WTMJ's afternoon sports anchor and co-host of Sports Central. The Milwaukee native has worked as a sports reporter for networks such as ABC, Big Ten, MLB, and NFL. She began her career in Eau Claire, WI and has since covered a Super Bowl, a World Series, two NCAA BCS title games, two US Open Golf tournaments, and playoff rounds in all four major sports.

Presenting: Fueling Fans and Accessibility Through Social Media: The New Age of Sports

Mike Maney the Director of Influencer Management at Alcatel-Lucent, a unique role that combines the disciplines of traditional public relations, social media, community management, marketing, and business development. Mike is an accomplished communications professional with 20 years of experience in a mix of corporate and agency environments. Over the course of his career, Mike has developed a reputation as an effective corporate change agent and leader of high performance teams. He has served as the lead communications counsel for senior executives at IBM and Unisys, and also designed and driven communications programs for a number of successful smaller technology companies including Appistry, Atlassian, Mashery, MindTouch and SourceForge.

Presenting: I Influencing the Influencers: What's Possible, What's Not and How to Go About It.

Originally born in Dublin, Ireland, Dave Murphy earned his bachelor’s degree in Mass Communication from the UW-Milwaukee and has more than 25 years experience in the marketing and advertising field. He worked with marketing communication firm Versant prior to joining Marquette in 2008. In addition to overseeing Marquette's brand, Dave is chair of the Downtown Milwaukee Rotary Club marketing committee and serves on the Board of Trustees at Nativity Jesuit Middle School, where he chairs the Marketing and Advancement Committee. He and his wife, Margaret, live in Wauwatosa and have two children, Alex and Tess.

Presenting: 475 Years in a Minute: Using Video and Social Media to Update Your Brand

Julie Pedretti has been director of Public Relations and Marketing for Children’s Hospital and Health System since November 2000. Pedretti holds a master’s degree in Urban Affairs and an MBA from the University of Wisconsin-Milwaukee, and a bachelor’s degree in Political Science and Public Administration from the University of Wisconsin-LaCrosse. With more than 25 years of public relations and marketing experience, she is responsible for managing the organization’s brand and image, developing and implementing PR/marketing plans for programs/services and overseeing internal/external communications.

Presenting: Finding a Job in Today's Marketplace. How to Land in the "Yes" Stack

Chris Reimer is an award-winning social media strategist and digital marketer. As VP of Social Media at Falk Harrison and owner of Rizzo Tees, he displays his passion for Twitter, Facebook, blogging and personal branding on a daily basis. (He even tweets on Christmas).

Presenting: Engaging with Social Media Communities for the Right Reasons and the Right Outcomes

Megan Rouleau is the Recruitment Director at Bader Rutter & Associates, an integrated marketing agency that specializes in business to business marketing.  Megan is responsible for sourcing and recruiting talent for all positions within the agency; including public relations, digital production and account management to name a few. Prior to Bader Rutter, Megan was a recruiter for national recruitment firms and spent time working in public relations for a small PR firm in Milwaukee.  Megan received her B.A. in Communication Arts from the University of Wisconsin-Madison.

Presenting: Finding a Job in Today's Marketplace. How to Land in the "Yes" Stack

Presenting: Social Media Impact on Arts and Entertainment: A Discussion

Presenting: Fueling Fans and Accessibility Through Social Media: The New Age of Sports

Matt Wessel has served as a Marketing Manager at Marquette University for the past two years, focusing primarily on recruitment-based and brand-based marketing campaigns. He has helped develop the university’s overall advertising strategy and has worked to bring new technological opportunities into Marquette’s marketing mix, including remarketing, social and mobile. He received his undergraduate degree from Marquette in 2003 and will be graduating from the school’s part-time MBA program in December.

Presenting: 475 Years in a Minute: Using Video and Social Media to Update Your Brand